let me put a spell on you… SPELL BRIDE 17

LADIES… we are a bit behind the 8 ball in posting this…. but we felt that you would have all got such a overload of this stunning new effortless collection over social media, that we needed to give you some time to forget it and then re fall in love with it…

so here it is again ladies our fav pics from the spell bride 17



Spell Bride 2017.
Muse ~ Mila De Wit-Burke
Photographer/Art Direction ~ Brydie Mack
Hair & Makeup ~ Luciana Rose
Styling Assistant ~ Lily Reed Jones
Production Mel Carrero & Fred Fantun Productions

People often ask why we moved into Bride. Besides the obvious answer, which is, Isabella and I both struggled to find our own bridal gowns, so designed our own, loved them and so thought, lets help a sister (or two) out!… I try to explain, it wasn’t so much that we moved into Bride, so much as Bride moved into us.

You see, brides were starting to wear our luxe-lace whites on their special day long before we started dream up custom designed lace, hand embellishments and flowing, long hem-lines… We saw brides post pictures of our Woodstock, Moonchild and Fleetwood Maxis and our Prairie and Rosamond lace and each luxe-lace reincarnation inspired us toward the pieces we’re designing today.  Today Spell Bride is an extension of our brand, just an amplified version of it.

The campaign, shot on 35mm film by Brydie Mack was shot at a 19th Century Kasbah outside of the city of Marrakech. The tones of ochre, blush and desert sand allow the creamy whites to shine through. Just the way we like it.

The gowns will take you from sand to city, chapel to fields. Luxurious embroidered silk, signature milled lace and hand-beaded detail.

AUS // Shop Spell Bride ’17 HERE 

USA // Shop Spell Bride ’17 HERE 



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