LADIES….. Are you ready for this. Every time I see this my heart still skips a beat. Grace Loves Laces newest collection BLANC is here!!! Yeah we know you are all dying over it as much as we are, and can’t wait to get your hands on it. We have so much love and support for this AMAZING local Australian bridal company, and can’t wait for the world to embrace and fall in love with them as much as we have.
We have added the full shoot below as well as the media release’s on both BLANC and the exclusive Couture collection. Enjoy.
PS – The Poet Gown is our fav
Available May 26th
GRACE LOVES LACE PRESENTS B L A N C
Delivering a new era of wedding dresses since 2010, Grace Loves Lace are renowned for creating effortlessly unique, luxurious designs for the modern woman. Now, the Australian bridal label are releasing an exciting campaign and collection, BLANC. The first bridal launch since the highly acclaimed Untamed Romance Collection, released in 2015. BLANC represents the girl who is seeking something classic, sophisticated and unique – it’s a collection that will intrigue and delight, not only lace lovers, but the lace skeptics.
The 13-piece collection features bold designs and striking silhouettes for the modern romantic who isn’t afraid to make a statement. Imagined in an elixir of French lace, with crisp white accents and angular intrigue, BLANC has a decidedly modern edge, yet with an always present romantic sensibility.
BLANC offers modern yet feminine shapes handcrafted with a contemporary, geometric printed lace, striking contrast lining all designed to create an enchanting effect on the skin. They are understated, yet unforgettable designs that the modern woman can wear in her own way. Featuring fluid like sandwashed silks and one-of-a-kind capes, handmade with barely there, French Chantilly lace, BLANC allows the bride to have choices, and for her dress to reflect who she is as a woman, both in personality and in style.
“B L A N C is symbolic of the emergence of personality driven style & a salute to the Grace Girl – our muse”, says Grace Love Lace’s Founder, Megan Ziems. “Out of any collection we have created before, BLANC is the one that I think represents who we are. BLANC is our way of saying this is what we are about, this is what our girl is about.”
This collection is a salute to our muse and the women of Grace. She’s witty, passionate, a natural beauty, captivating, effortless and intelligent. “We understand how important ‘the dress’ is to her, so we design with the woman in mind. We aren’t afraid to declare that our brand is not about the wedding, or the bride. We’re all about the woman,” says Ziems.
Featuring New Zealand native and supermodel, Georgia Fowler, shot by the talented Darren McDonald in New York City, the campaign is focused on bringing the BLANC muse to life through a divine direction and a beautiful sense of shifting paradigms. The BLANC collection is every inch soft but bold, unique yet understated, sexy and sophisticated. Ultimately modern yet unforgettable, just like today’s bride.
Grace Loves Lace – Limited Edition Couture Gowns
The limited edition collection features 3 one-of-a-kind designs that are so exclusive, there will only be a handful of each available. A celebration of dressmaking, these unrefined and inexplicably chic designs feature the most exquisite textured European laces and embroidery, using artisan techniques and over 48 hours of hand sewing per gown. This collection is an ode to the woman who demands to be different. The range exudes luxury and glamour, with hand beading, divine encrusted detailing, fused with rich texture and soft jewel coloured tones to create an unworldly-like aesthetic.
“This limited edition capsule range is our avenue to explore couture and make it really wearable and accessible. It has been exciting to take GLL into another realm with these creations, they are so exclusive and definitely for the bride who demands high-end glamour and exclusivity,” says Founder Megan Ziems. “Liberty has got be my favourite, with its unique antique ecru tone and statement sheer centre front bust. It’s just such an effortless showstopper.”
“We have stayed true to the GLL brand by making these gowns perfectly imperfect; we love a raw and organic feel over perfectly polished any day of the week and so do our women. Each of the gowns has a story to tell and the more you stare at them from every angle the more interesting they become. They are really more like pieces of art,” says Ziems.
In celebration of our latest campaign launching at the end of May, shot in New York and captured by photographer Darren McDonald, with New Zealand native and supermodel Georgia Fowler, the gowns are named fondly after iconic New York locations; Liberty, Tribeca and Empire.
The capsule collection fuses the label’s love of design and innovation, and is just the beginning of many new and exciting offerings for the new era bride. The limited edition couture collection by GLL ranges from $5,000 and can be viewed via private consult on request via the GLL online stylist service.
For further information, samples or imagery, please contact Ashleigh Hipwood, Brand Manager, Ashleigh@graceloveslace.com.au and on 07 55200024